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The journey

A sale takes four to eight weeks. Most buyers are lost between the steps.

A buyer compares several projects before they click. After that, the sale moves through pre-sales, WhatsApp, calls and the site visit, and much of it is never written down.

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Five stages, four handoffs

Each stage has an owner. The gaps between stages have none. Clikin looks after the four handoffs.

Stage 1The click

The enquiry arrives, often at night, and often while the buyer is also asking three or four other builders.

Stage 2First call

Pre-sales calls, or doesn’t. Many buyers are lost here, before anyone speaks to them.

Stage 3Engagement

WhatsApp, calls and Canvas meetings over days or weeks, often with no record kept.

Stage 4Site visit

The buyer walks the flat. This is the visit all the marketing spend was for.

Stage 5Booking

The buyer signs and blocks the unit.

The handoff, and the question to ask
What Clikin does
Click → first call. How soon does the call go out: in minutes, hours, or the next morning?
Aura answers on WhatsApp within a minute, at any hour, in English, Hindi or Kannada. If the buyer would rather talk, Nova takes the call.
First call → engagement. If nobody picks up, what happens next: one more try, or a plan?
Clikin schedules a second call, then a message, then tells the manager. Each step has a date, and it all stops when the buyer replies.
Engagement → site visit. How is the visit set up: in a chat, or on a system?
The buyer picks a time. Clikin sends the confirmation, the calendar invite, the map and what to bring, and tells the host what to prepare.
Site visit → booking. What does the next person see: the whole history, or the basics?
The whole history, in one brief: what the buyer asked, their budget, when they want to move, and which ad brought them.
One night, one buyer

One buyer’s night: what Clikin did before the office opened.

Clikin answered, took her details and offered a visit. When the RM came in on Saturday morning, her brief was ready. This buyer is a sample.

OvernightFriday → Saturday
11:47 PM · She clicks the ad and lands on the project pageThe page is built on ClikHome, and it records which campaign brought her.
11:47 PM · Aura greets her and asks what she is looking forShe gets answers from the approved project facts.
11:52 PM · Her budget, the home she wants and when she wants to move are recordedShe was asked during the chat, with no form to fill.
11:53 PM · She is offered a Saturday visitWhile she is still reading about the flat.
12:10 AM · Everything is saved on her recordThe chat, her answers, the campaign and her lead score.
8:00 AM · The RM opens the buyer’s briefWho she is, what she wants and how serious she is.
9:15 AM · The RM’s first call of the day is to a buyer who is readyOne serious buyer out of forty-eight, found and handed to a person.
B

The buyer

3 BHK · Lakefront Residences
Sample · Hot

The brief

Filled in from the chat
Came fromMeta · 3 BHK Lakefront
Talked onWhatsApp · Friday 11:47 PM
Moving fromWhitefield · family of four
Wants to moveWithin 60 days
Asked aboutSchools, light, possession
Visit offeredSaturday, 11:00 AM
Ready for a call. She asked about schools twice. Start with that.
For the manager

Your manager sees every handoff.

Every call, message and follow-up sits on one record your manager can see.

One record per buyerEvery channel and every person reads the same record, so the buyer answers each question once.
Who to call next, and whyA list in order, with the reason and a deadline next to each name.
What leaders seeHow fast leads move, how soon each RM makes the first call, and what each site visit cost.

See how it works on your projects.

It takes about four weeks from connecting your systems to going live. Every handoff is on the record from the first day.

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