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Scout · performance marketing

The campaigns that find the buyer.

Scout builds your campaigns from your brief. Every lead reaches the desk within a minute, with the ad that brought it. Scout also tells Meta and Google which leads became buyers, so your next rupee finds more of them.

1 minFrom the form to the deskWith the campaign, the ad set and the ad on the lead.
48 hTo score every leadThen its value goes back to the platform, once.
4Stages the platform hearsThe lead, Canvas done, meeting done, booked.
0Rupees spent unapprovedEvery campaign goes out paused until your business head says go.
Who it’s for

Who uses Scout, and what for.

What each of them tells us, and what Scout does about it.

The marketing lead

“Setting up a campaign takes the agency a week, and the form they build is generic.”

Five steps from your brief, with the project’s own questions on the form and the right landing page.

The business head

“I see cost per lead. I want cost per buyer, and which campaign to back.”

Every campaign shows the platform’s spend beside the qualified leads it really brought, and nothing spends until you approve.

The builder

“If the account gets restricted, our launch stops.”

Housing is declared, ages are fixed at 18 to 65, and a campaign that breaks a rule is refused before it goes out.

The calling desk

“By the time a lead reaches us, it’s a day old and they’ve called three other builders.”

The lead is at the desk within a minute. Hot leads and visit requests come first.

The loop

Scout follows each lead from the ad to the booking.

Most campaigns stop counting at the form. Scout follows each lead to a booking and tells the platform what happened, so it looks for more buyers like that one.

  1. 1The adOn Meta or Google, built from your brief
  2. 2The form, or the siteThe buyer’s answers, with the ad that brought them
  3. 3The desk callsWithin a minute, hot leads first
  4. 4Scored at 48 hoursReachable, responsive, relevant, able to buy
  5. 5The platform learnsThe lead’s value, then meetings and bookings
  6. 6More buyers like themThe next rupee goes where buyers are
Build

Build a campaign in five steps, inside Clikin.

Say what the campaign is for, where it runs and who it is for. Scout writes the form with your project’s own questions, picks the landing page and checks every rule. It goes out paused, and your business head switches it on.

  • Meta and Google Search, from one brief
  • Pause, resume or change the daily budget from Clikin
New campaign · Tower BMeta
  1. Brief
  2. Where
  3. Who
  4. Form & page
  5. Check
Check before it goes
Housing category declared
Ages 18 to 65
Landing page is the Tower B page
Form asks budget, homes and when
Daily budget within this month’s plan
Goes out pausedSend for approval
Judge

See what each real buyer cost.

Every campaign opens on its own page: what was built, what is live, and what is working. The platform’s spend sits beside the qualified leads, meetings and bookings it brought.

Tower B · Weekend familiesMeta · live for 12 days
Live
Built3 ads · 1 formthe Tower B page, budget ₹6,000 a day
Live₹71,400 spent214 leads from the platform
Working38 qualified₹1,879 per qualified lead · 9 meetings · 2 booked

Sample data. Tower B is a sample project.

Decide

Budget changes wait for your business head.

Scout proposes where the money should go, in three lanes: explore something new, focus on what is working, or scale what has proved itself. Each proposal comes with its numbers. Your business head approves, changes or refuses it.

ExploreA small budget to try a new audience or place
FocusMore behind what brings qualified leads
ScaleGrow what has proved itself, step by step
The marketing lead and the business head at a laptop, deciding on a proposal
Proposal · Focus Move ₹2,000 a day to Weekend families 38 qualified at ₹1,879 each, against ₹3,980 on Search
ApproveChangeRefuse
Teach

Tell Meta and Google what a good lead is.

A platform left alone learns to find form fillers. Scout tells it, lead by lead, which ones became buyers, so it goes looking for more of them.

  1. 1The lead, with its valueScored at 48 hours: is the number real, did they reply, do they want this project, can they buy. Sent once.
  2. 2Canvas doneThey walked the home with the sales manager.
  3. 3Meeting doneThey met the team, in a Canvas meeting or at the site.
  4. 4BookedThe clearest signal of a real buyer.

Only the platform’s own signals, within its own seven-day window. Scout never uploads your customer list.

Catch

Every lead reaches the desk within a minute.

The moment a buyer sends the form, Scout brings in their answers and the ad that brought them, and the lead is on the desk’s queue. The same person never arrives twice.

  • Hot leads and visit requests go to the top
  • A number already known is matched, never duplicated
  • If anything is down, it keeps trying for 24 hours
  • A click to your site keeps its ad and campaign too
A calling-desk agent with a headset, smiling as she talks to a new lead
SCNew lead · 40 seconds ago
Tower B · Weekend families · 3 BHK
Stay healthy

Keep your ad account within the rules.

One page shows whether your ad account, your Page and your tracking are in order, and what to fix before it costs you.

Housing, declared

Every campaign carries the housing category the platforms require for property.

Fair audiences

Ages fixed at 18 to 65, and no targeting a housing ad may not use.

Refused before it goes

A campaign that breaks a rule is stopped in the builder, before the platform sees it.

Tracking in place

The ad’s click and campaign travel with the buyer onto your site and into the lead.

Scout will never
  • spend without your business head’s approval
  • move a budget on its own
  • upload your customer list
  • make or judge the ads (that is Prism)
What you get

What Scout does: build, catch and learn.

Scout works inside the Helix control panel, beside Prism’s ads and your leads.

01
Building campaignsFor the marketing lead

Meta and Google Search from one brief, forms with your own questions, the right landing page, and every rule checked before it goes out.

5steps to a campaign
18–65ages, fixed
Pauseduntil approved
02
Catching every leadFor the calling desk

Each lead with its campaign, ad set and ad, on the desk within a minute, matched to anyone already known, hot ones first.

1 minto the desk
24 hof retries if anything is down
0duplicates
03
Learning what worksFor the business head

Cost per qualified lead for every campaign, proposals in three lanes to approve, and the platforms taught with every lead’s value.

3lanes for the money
48 hto score a lead
4stages sent back
Questions

What marketing teams ask about Scout.

Does Scout replace our agency?
It does the setup, the lead handling and the reporting that usually take an agency’s week. You can keep your agency for strategy and creative, working inside Scout.
Which ad platforms does it work with?
Meta (Facebook and Instagram) and Google Search. Campaigns, leads and results for both sit in one place.
Can it spend money on its own?
No. Every campaign goes out paused, and every change of budget is a proposal your business head approves, changes or refuses.
How does it measure a campaign?
On qualified leads, meetings and bookings. Each campaign shows the platform’s spend beside the qualified leads it brought, so you see the cost of a real buyer.
Do you upload our customer data to Meta or Google?
No. Scout tells the platform only what happened to the leads it sent: the lead’s value, and the meetings and bookings that followed. It never uploads your customer list.
How is it different from Prism?
Prism makes the ads from the builder’s renders and tells you which ads work. Scout runs the campaigns those ads go into, brings in every lead with the ad that brought it, and teaches the platforms what a buyer looks like.
How much does it cost?
A one-time setup fee, then a success fee on each booking. The pricing page explains how it works.

Start with your first campaign brief.

We connect Scout to your ad accounts, your Page and your projects, and your first campaign goes out from your brief.

Book a demo